Bitcoin: The game-changer for the art world?
Tuesday 27 August 2013
The romanticised notion of the starving artist may be a cliché but the fact is, unless you are one of the Damien Hirsts of this world, many artists struggle to make ends meet purely from selling their artwork. Finding a platform to sell their work, to get publicity, and take their work to a global audience can prove insurmountable tasks to the new creative on the block. Apart from costs of materials, marketing, exhibition or selling space, not to mention time and effort, these days you also need to factor in the additional costs of credit card transactions, bank fees and currency exchange when trying to expand the market abroad.
This is where bitcoin is offering a lifeline and the art world is starting to take notice. Since Art4Bitstepped into the bitcoin ring in February providing a platform for artists to sell their work for alternative currencies, a growing number of artists are learning about how accepting bitcoin can help promote their work and increase their profit margins.
It is perhaps unsurprising that artists and creative types are turning to using a decentralised currency. Some of the characteristics of both are strikingly similar: transcending the barriers of language and not suffering from being devalued. It is a unique example of art and science uniting with a common goal: freedom.
On the Art4Bit website, artists can display their work and sellers can purchase it directly from them online for digital currencies, with Art4Bit taking a small, random percentage of the cost (anything between two and 20 per cent.) Artists dictate their own price for the work and if required, Art4Bit can offer free advice from a consultant or lawyer to help them value their work, thus helping to “sustain artists in giving a value that they think is fair,” says Carla.
It is part of their mission for a more ethical art market to flourish. The lack of banking fees is a clear benefit and people looking to use Art4Bit as a way of getting noticed have been attracted by the without-borders approach the company promotes. “The internationalisation of their work seems to be one of the most important elements,” says Carla. “When they hear about bitcoin, they seem very open and faithful to its uses, even if they don’t know exactly what bitcoin is. They obviously want to understand.”
Despite in their own country of Italy, adoption of and interest in bitcoin is negligible, Art4Bit say there is “a slow increasing interest and knowledge about the use of bitcoin in the art field… There is opening discussion about how bitcoin can be used.”
Having just travelled around the world raising awareness of their site and promoting their ideas to artists, they have a good gauge of how open artists are to using a decentralised currency. “In both [Japan and Hungary] we found several artists who already knew about bitcoin and would like to collaborate with us,” Carla says. “We have also received interest from artists in India and the US who are ready to collaborate.”
There are plenty of other examples as well. The ecommerce site, Etsy, known for its vendors selling vintage, art, and handmade craft items, currently has just shy of 180 sellers accepting Bitcoin and a members’ community dedicated to those that use it. One such vendor is Tracy Smith who owns Vancouver Stain Glass.
The personal dimension comes from allowing artists to interact directly with the buyer. “We want to help artists have a favourable relationship with the public and with the buyers, very different to the methods of some art galleries,” Carla says, adding, “Artists could be free and at the same time, be more visible.”
Art4Bit, who are holding their first exhibition in Milan next month, believe the benefits do not just flow one-way, and art could also be mutually beneficial to bitcoin. “Art is one of the most valuable and least devalued goods and thanks to this, it can help bitcoin to stabilise and increase its worth,” explains Carla.
Suddenly the science of cryptography is uniting with art. Bitcoin and the Internet are starting to link people across the globe and nurture new markets in a very non-technical domain.
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