Decentralised Conglomerate launches start-ups service to support HEAT crowdfund
Friday 08 July 2016
The Decentralised Conglomerate, a series of linked services and assets on OpenLedger, is launching a start-up kit for entrepreneurs planning to crowdfund new projects.
It’s no secret that blockchain is big. The last year has seen almost every major bank and government – from Goldman Sachs and UBS to South Korea and the UK – pour money into research and development. The potential of distributed ledger technology (DLT) is huge.
As yet, barely a single one of these institutional projects has seen the light of day. They are all at the conceptual stage. The big guys may have the resources, but they move at a glacial pace.
But that's not the case at the grassroots level. Bitcoin, the first form of digital cash or cryptocurrency, established the viability of the blockchain. It had no company, no CEO, no venture capital funding, but it’s now a globally recognised payment system with a market cap of over $10 billion. With blockchains, bleeding-edge development doesn't happen in well-resourced research departments: it happens in small groups of developers and team members, scattered around the world, communicating by Skype and Slack. Unfettered by bureaucracy, progress happens blindingly fast. The cryptocurrency scene is a Cambrian explosion of innovation and competition among nascent blockchain platforms.
There may not be any expensive offices or company cars to pay for, but some money is still required to bring a new project to the light of day. These communities typically raise what they need by crowdfunding. But herein lies the catch: how do you fund a truly ground-breaking project without the fundraising machinery and presence of a real-world corporation?
CCEDK will offer an all-in-one toolkit for start-ups
DC and ICOO: crowdfunding the future
Any project needs funding and marketing, but this can be hard to access for decentralised projects such as blockchain enterprises. This is where a new kind of business entity comes in. The Decentralised Conglomerate is a series of linked services and assets, hosted on OpenLedger. These include advertising network BitTeaser; the OBITS bloggers club, which provides articles and other content on forums and websites around the world; CCEDK, OpenLedger’s Danish registrar, which acts as the platform’s fiat gateway and will provide further services such as escrow; and the ICOO asset, which was created both to kickstart new crowdfunded ventures and to profit from them.
ICOO, which is currently running its own crowdfund, purchases a proportion of the new initiative’s tokens, helps it raise money, gives it publicity, and allows ICOO assetholders to profit from subsequent rises in value. ‘We’re looking to provide a complete package of services here,’ explains Ronny Boesing, CEO of CCEDK. ‘We have a number of companies on hand to help entrepreneurs and promote their crowdfunding campaigns, all in a mutually beneficial relationship. If their project does well, so does the Decentralised Conglomerate – we align incentives between all the stakeholders, so everyone is happy.’
HEAT is one such project. The HEAT platform comprises a wide range of blockchain functionality, from peer-to-peer asset trading to decentralised software applications. Project leader Svante Lehtinen, who formerly worked on 2.0 platform FIMK, mentions two recent highly successful crowdfunding efforts in explaining the scope of his platform – Lisk, which raised $5.5 million in its initial coin offering (ICO), and Waves, which raised $16 million.
‘I am taking my 17-year e-payments and business experience along with the five man-years of dedicated FIMK tech to bring the most advanced crypto platform features forward to the masses,’ he says. ‘To give you a brief overview of the tech scale we’re operating in: nearly everything that Waves claims it will do in the future has long been possible with FIMK. And everything Lisk does will be possible with our new platform, plus a lot more. On top of it all HEAT is provided via a commercial entity instead of the standard ICO nonprofit ones.’ Lehtinen is accompanied by FIMK developer Dennis de Klerk.
ICOO also releases proxy tokens for its supported assets to trade on OpenLedger before the official launch of the project – a strategy it has successfully employed with three major recent releases, DigixDAO, Lisk and DAO. This enables early investors (including ICOO itself) to lock in profits and others who missed the ICO to gain an early foothold in promising new companies. Through ICOO and its ICO subscription service, tokens for projects like HEAT can be purchased with a number of popular currencies, including ETH, DGD, USDT, BTC and various fiat options. Pre-ICO participants (see below) can invest with FIMK and OPEN.BTC. As soon as the ICO starts, tokens will also begin trading on OpenLedger against these currencies. That stands in stark contrast to traditional crowdfunding, where investors are stuck with their pledge and may have wait for months or longer – if they want or need to sell, it’s practically impossible.
The new CCEDK website went live on 1 July, offering an all-in-one campaign and crowdfunding kit for start-ups, whatever their needs – including marketing, pre-launch preparations and ICOs. You can read more about ICOO’s value proposition at ICOO.io and about HEAT at http://heatledger.fi/. For more details on start-up services, visit www.ccedk.com.
The Decentralised Conglomerate has struck a deal with HEAT Ledger Ltd, to allow holders to participate in a pre-ICO right now – benefitting the DC and its holders by giving them an early shot at a promising offering. Early investment with preferential terms can be carried out either via the order module on ICOO or directly via the dedicated ICO escrow account on OpenLedger, called ico.openledger (with the name of the ICO in the memo field). The official ICO will start at midday GMT on 11 July and will last for four weeks.
This article was sponsored by Ronny Boesing and CCEDK.
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