Working out of a garage, Ivan Wong, a professional sports photographer, teamed up with his brother Ben to design and build a prototype of the C-Loop, a device that prevents straps from tangling or getting in the way. Enlisting the help of their friend Anne, they improved the prototype, successfully raised funding on Kickstarter, and sold over 2,000 C-Loops a week after launching.

From there, Custom SLR was born, and we’re happy to say we haven’t stopped innovating. Since the C-Loop, we’ve brought you even more creative camera accessories: Split Strap, M-Plate and ProDot. And we have even more inventions in the works.



San Francisco Bay, San Francisco, CA , USA


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