Emi Jewellery is a concept fashion brand specialising in women's accessories.
Founded in 2009, the idea behind brand is to offer understated jewellery & accessories encompassing on‐trend design in accesible price points.
We have always been interested in Asian culture, especially in South Korea and in Japan. When we were travelling in Asia, we over heard an older lady calling "Emi" to a little girl, which turned out to be her grand-daughter. When we asked her what it meant she told us it was her name. Emi translated into English means "Beautiful" or "Smile" - and thats what we want the world to do!
Strada di Pregassona 10-74, 6963 Lugano, Switzerland